Sources cautioned that the discussions are still in the early stages and that a formal deal may not come together. It is understood that Wolf might wind up with a small equity stake in the revamped channel.
NBCUniversal declined to comment. A rep for Dick Wolf also declined comment.
The discussions are a sign that even the largest cable programmers are feeling the pressure when it comes to under-performing channel assets. Oxygen has been in a ratings slump with few buzzy series to draw attention. In primetime, the network is down 12% in adults 18-49 — and 13% in women 18-49 — from 2015, in Nielsen’s live-plus-seven ratings. Its average primetime draw is 228,000 total viewers, with 99,000