Early in the summer, the Fyre Festival made headlines as reports from the event showed the grave conditions guests were faced with, contrasting sharply with the promises of luxury and opulence offered by the organizers. Now, Billy McFarland, the festival’s organizer often blamed for the event’s total failure, is pleading not guilty to charges of wire fraud and making false statements to a bank in Manhattan federal court.
The Fyre Festival used an influencer marketing strategy that appealed to the wealthy by showing off extravagent ammenities and a lineup of big-name musical acts.
The festival fell apart as guests arrived on the Bahamian island, with all of the performers and the caterer pulling out. Attendees were met with incredibly poor conditions, including a lack of food, roving stray dogs, and unsanitary tents — contrasting sharply with the images of models on jetskis