OXYGEN NETWORK JAILBREAK?
Can you make a whole network out of crazy-lady crime shows like Snapped? ’Cause I can make a whole weekend out of them. Well, NBCUniversal may be trying, anyway—the company is exploring rebranding its Oxygen network as a crime-focused channel with producer Dick Wolf. Variety’s Cynthia Littleton broke the news, writing, “The discussions are a sign that even the largest cable programmers are feeling the pressure when it comes to under-performing channel assets. Oxygen has been in a ratings slump with few buzzy series to draw attention. . . . Oxygen already has taken steps to shift its programming focus by recently adding a ‘Crime-Time’-branded block of unscripted true-crime series on four days of the week, Friday–Monday, to capitalize on the growing interest in such docu fare. That block is producing 44 percent ratings gains over the year-ago performance.”