Oxygen Eyes Crime-Themed Makeover

Ever since its launch, NBCUniversal’s Oxygen has struggled with identity as just another female-focused cable network among a slew of others, including Lifetime, Bravo, E! and WEtv. It finally might have found its identity in crime programming, which has done surprisingly well.

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Oxygen’s Crime Time primetime block, recently expanded from three to four nights a week, boosted the network’s total-day ratings on those days by 44% in 4Q vs. the same period last year. The NBCU cable leadership has taken notice and is starting to explore an overall crime-theme rebranding of the network. Talks are underway with prolific crime drama producer Dick Wolf, who is in the NBCU family with a rich deal, as well

Read more at: http://deadline.com/2016/12/oxygen-crime-themed-makeover-dick-wolf-1201869140/