‘On the precipice of being a real business’: NBCU’s Oxygen wants to make money from podcasts

NBCUniversal’s Oxygen Media has been in the podcasting business for two years, but this is the year that the cable network hopes that business becomes a real source of revenue.

Since its debut in January 2017, episodes of Oxygen’s flagship podcast, “Martinis Murder” — a weekly talk show focused on true crime stories — have been downloaded more than 8 million times, according to Lisa Hsia, evp of digital for Bravo, Oxygen and Universal Kids Media. However, with the exception of one-off series tied to its TV programming, “Martinis Murder” remains Oxygen’s sole regular podcast show because the company is still waiting to see whether podcasting can generate meaningful revenue before it looks to add more shows and enter the podcast network business, Hsia said.

Read more at: https://digiday.com/media/nbcus-oxygen-boosts-podcast-promotion-hopes-turning-real-business/